Marketing & digital
A brand worth building
FYihealth group is Canada's largest doctor-owned eye care provider — and our marketing team is responsible for making sure Canadians know it. You'll work across a multi-brand portfolio that includes FYidoctors, BonLook, and WestGroupe, running national campaigns that span digital, social, email, in-clinic, and beyond.
This is a team where data and creativity sit side by side. You'll have the tools to measure what's working, the autonomy to act on it, and the brand equity of an 18-year-old national business to build from. It's the rare combination of scale and purpose — marketing that helps people access the care they need.
Whether your strength is brand strategy, performance marketing, content, or digital product, you'll find work here that challenges you and a team that supports your growth.
What makes this role stand out
A multi-brand portfolio with depth
You'll work across FYidoctors, BonLook, and WestGroupe — each with its own voice, audience, and channel mix. It's the breadth of an agency with the ownership and continuity of an in-house role.
National scale, real impact
Your campaigns reach Canadians coast to coast. With 300+ locations, a national digital footprint, and a growing direct-to-consumer business, the audience for your work is substantial — and so is the accountability.
Data-driven and creatively ambitious
We invest in both sides of great marketing. You'll have access to meaningful data, the tools to act on it, and the creative latitude to do work you're proud of — without having to choose between the two.
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Why grow your career at FYihealth group?
We're Canada's largest doctor-owned, doctor-led eye care provider — which means decisions are made by people who care about patients, not quarterly targets. When you join us, you get the resources and reach of a national company with the culture of a team that genuinely invests in its people.
Competitive compensation, comprehensive benefits, real ownership opportunities, and a career path you can actually see — that's the FYi difference.
Hear from the team
I came from an agency background and was honestly skeptical about going in-house. But the portfolio breadth here is unlike anything I expected. I work across three distinct brands, and the work genuinely challenges me every week.
Frequently asked
Our marketing team supports FYidoctors, BonLook, and WestGroupe. Depending on your role, you may work on one brand or span multiple — either way, you'll develop a strong understanding of how each brand is positioned and how they complement one another within the group.
The team is organised across brand, digital, content, and performance functions, with specialists and generalists working closely together. There's a strong collaborative culture — you'll partner with clinic operations, people and culture, and the product team regularly.
Most marketing roles operate on a hybrid basis, with flexibility to work from home and regular time with the team in person. Specific arrangements vary by role and location — we'll always be transparent about expectations during the interview process.
Our marketing team owns the full channel mix — paid digital (search, social, display), organic social, email, SEO, website, in-clinic, and national campaigns. You'll work with industry-standard tools and have the opportunity to shape how we invest and grow across channels.
Don't see the right fit yet?
New roles open regularly. Explore all open positions across FYihealth group — or check back soon.